The Research of the Influence Hair Salon Strategic Alliance Types and Fit on Consumers' Brand Image and Brand Identity

碩士 === 輔仁大學 === 織品服裝學系碩士班 === 104 === Hairdressing industry put emphasis on techniques during the Japanese occupation. Nowadays, in addition to its fundamental expertise, the hair dressing industry also has the core service value showing the brand's presence to survive in the market. In this co...

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Bibliographic Details
Main Authors: CHIU,WAN-SHENG, 邱琬升
Other Authors: LIAW,GOU-FONG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/27531443054384211619