The effects of the design of instant messaging application stickers on advertising effectiveness and brand attitude: Take enterprises' stickers on LINE as examples
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 104 === Due to the huge commercial profits that LINE stickers have made over the past few years, many enterprises start making and providing free stickers for LINE users to download. The free LINE stickers, also known as enterprises’ stickers, are a new version of a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7r4cvv |