An Empirical Investigation into the Brand Marketing Effects of Nonprofit Organizations – The Mediating Role of Moral Emotion
碩士 === 佛光大學 === 傳播學系 === 104 === Story can be powerful in persuasion. Story marketing is therefore adopted as one of the promotion strategies by many world-famous brands. For nonprofit organi-zations, especially philanthropic ones, the inspiring life stories of the founders often served as manife...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/62882t |