The Effects of Experiential Marketing,Perceived Risk and Perceived Ease of Use on the Usage Intention of Cell Phone Credit Card Payment
碩士 === 逢甲大學 === 電子商務碩士在職專班 === 104 === Since the Electronic Payment Institution Regulations, commonly known as specialized third-party payment method, was passed, the financial institutions and a number of non-financial payment companies have been also involved in mobile payment market. In this turb...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n6rhjr |