The Effect of Brand Loyalty on Brand Commitment, Brand Association and Brand Image: A Case Study of BMW in Taiwan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === A tight linking to all aspects of brand management is important and indispensable that any contact point between a brand and consumers is required to take details into consideration by every means before being implemented. This study which focuses on an empiric...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hm66w9 |