HOW DESTINATION IMAGE AFFECTS DESTINATION ATTRACTIVENESS

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 104 === In most cases, people form a mental perception about a place even if they have not been able to personally visit a place. Moreover, such images in most cases are influenced by various factors such as advertisements, education, friends or relatives, and news a...

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Bibliographic Details
Main Authors: Levent Bayryam, 貝理文
Other Authors: 王婉禎
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/g6h8yj