Building Antecedents and Consequences Model of Brand Passion: From Multiple Perspectives of Self－Brand, Brand Itself and Product Itself
碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 104 === Given the rapid development of information technology and social media, the trend of interaction between companies and consumers has been reshaped. Many companies have set up brand communities allowing consumers to participate in these communities, due to t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22us8b |