Green Brand,Trust,Conformity and Conspicuous Consumption
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 104 === The purpose of the research is to explore the relationships among the green brand, trust, conformity, and conspicuous consumption. It further verifies the mediating effects of trust between green brand and purchase intention, and the moderating effects of a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71603820664265481725 |