The Study of Consumer’s Pre-purchase Regret and Reluctant of Purchase
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 104 === With the social commerce has become more and more in recent years, many consumers use social networking sites to commodity pre-order. In this study, the model of S-O-R proposed by Erogluet al. (2001) are adopted to explore the situation from consumers after...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19489862538437016136 |