Service Innovation, Festival Activities and Revisit Intention-A Case Study of Tourism Factory

碩士 === 大葉大學 === 人力資源暨公共關係學系 === 104 === This study focuses on issues of a Tourism Factory’s Innovative Service and Holiday Marketing effects on customers revisiting willingness. The object of this study is people who have visited tourism factories. We adopt convenience sampling method. There are 311...

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Bibliographic Details
Main Authors: Lu, Rui Fu, 呂瑞富
Other Authors: Chung,Yu Ming
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/4r75dq