A study of How Influence Basketball Shoes Advertising Spokesman Affected Purchase Intention and Loyalty-Taking Seih-Chir Vocational High School Student’s In Chiayi

• Main Authors: CHEN,MING-JHIH, 陳明智
• Other Authors: JHANG,JHIH-MING
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/3x38t6

碩士 === 大葉大學 === 運動健康管理學系 === 104 === In Taiwan PE is a compulsory course in school. Therefore sports shoes for students, has become essential supplies. The students usually wear sports shoes when they go shopping or participate in many activities. The purpose of this study is to analyze the impact of sports shoes advertising spokesperson for the purchase intention of high school students. The analysis is performed in the questionnaire survey to collect information. The topic of the questionnaire survey is “The impact of sports shoes advertising spokesperson for the purchase intention of high school students.” The main contributions of the paper are as follows; (1) as the number of the whole customers’ willingness to buy rises, the purchase loyalty rises as well, (2) the willingness to buy of some of the students from Sieh Chih Vocational High School is influenced by the advertising spokesperson.