A Study of the Relationships among Quality of Service, Customer Brand Satisfaction, and Customer Brand Loyalty- Using Customer Brand Engagement as the Moderating Variable and Using Restaurant Industry as an Example
碩士 === 大葉大學 === 企業管理學系碩士班 === 104 === With the rapid development of Taiwan's service sector （service sector in GDP in 1981 accounted for 53.27%, to 68.2% in 2012 to upgrade）, the public demands for service quality gradually improved; for enterprises, how to create in the service sector their ow...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h56kb3 |