The Relationship Between Conformity, Perceived Benefit, and Loyalty：A Case Study of Dried Mango Souvenir in Yujing District of Tainan City
碩士 === 台灣首府大學 === 休閒管理學系碩士班 === 104 === The purposes of the study emphasize on dried mango souvenir in Yujing district of Tainan city, and investigate the relationships among conformity, perceived benefit, and loyalty. Besides that, we test the mediate effect of perceived benefit. This study build...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4232y3 |