Application of Information System Success Model to Discuss the Influence Factors of Consumer Behavior Intention : A Case of Travel Agency Online Platform
碩士 === 朝陽科技大學 === 休閒事業管理系 === 104 === This study intends to investigate the behavioral process of consumers searching and purchasing tourism products on online travel agency platforms. The Information Systems Success Model was applied as the main framework of this study, and risk perception and netw...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/dk36q3 |