The Influence of Brand Knowledge, Consumption Value on Purchase Intention - An Example of sportswear brand.
碩士 === 朝陽科技大學 === 企業管理系 === 104 === In these years, with the incoming trend of sports and leisure industry, the industry in Taiwan also shows the great accomplishment. While the policy of two-day weekend implements, people’s leisure time becomes more. Also, the international trend and national polic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59hsuj |