Cartoon Characters Reward Stamp Collecting at Convenience Stores using Theory of Planned Behavior
碩士 === 健行科技大學 === 國際企業經營系碩士在職專班 === 104 === Reard Points Collecting Activities of convenience stores have been prevailing in Taiwan for over a decade since such promotion was launched in 2005. The key to success lies in making a careful choice of the cartoon figures, besides the efforts of the con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36197190038094887619 |