The Study of the Tourism Benefits of Experiential Marketing on Aboriginal Festival Activities :A Case Study of Truku’s Mgay Bari
碩士 === 崇右技術學院 === 經營管理研究所 === 104 === For the past few years, the experiential marketing has become a trend. Besides pursuing the material comforts, people tend to seek deeper spiritual, cultural and personal experiences. For this reason, many tribes of Taiwanese aborigines start holding various ce...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uac9yw |