The Influence of Numerical Information of Mobile Commercial Application on Purchase Intention.
碩士 === 中原大學 === 商業設計研究所 === 104 === Mobile commerce plays an important role in the e-commerce market nowadays. To prevent weakening the market, traditional retailers integrates virtual and real processes through the O2O (Online to Offline) models to bring back consumers to their physical places. Amo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05328552124306547832 |