Analyzing the Relationship between Commercial Blog’s Source Credibility and Customer Loyalty－The Moderating Effect of Personal Brand
碩士 === 中原大學 === 企業管理研究所 === 104 === The development of the Internet has made blog a leading force in the new social media. Blog developed new commercial marketing models which is an important marketing tool by enterprises. Lots of bloggers have created considerable commercial values and established...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6m3rd7 |