The Effects of Product Quality, Service Quality on Customer Satisfaction and Loyalty The Case of UNI-PRESIDENT ORGANICS CORP.
碩士 === 中原大學 === 企業管理研究所 === 104 === Abstract The market for organic products has become bigger and bigger in recent years. Product quality and service quality play the influential factors in affecting customer’s purchasing willingness. Providing relatively high levels of satisfying service and to cr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u39352 |