The impact of green marketing services on corporate image, customer perceived value and purchase intention - an empirical study of airlines
碩士 === 中原大學 === 工業與系統工程研究所 === 104 === According to the World Tourism Organization statistics, slightly over half of all visitors travelled to their destination by airplane (54%). The air transportation is convenient and economic, but also accompanied by the unavoidable impacts on the environment a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q5rpss |