A Study of information Source, Motivation, Brand Cognition, Brand Image and Purchase Intention for Chinese Customers Purchasing Skin Care Products.
碩士 === 建國科技大學 === 美容科技研究所 === 104 === In recent years, Chinese customers has brought enormous proceeds for tourism. Nonetheless, following the difference in time and background, the shopping style and concepts of consumers continue to change while the purchase decision also changes accordingly;...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/m58h3v |