The impact of Consumer Motivation, Experiential Marketing, Customer Relationship Management on Relationship Quality and Customer Lifetime Value -Case Study for Aromatherapies-consumer

碩士 === 正修科技大學 === 化妝品與時尚彩妝研究所 === 104 === Incensing market competition in Taiwan beauty trends, facing of cosmetic medicine science and technology development, direct-selling in market competition of beauty, beauty influencers shopping in network operation and other get involved, how to break throug...

Full description

Bibliographic Details
Main Authors: Hsin-Lien Hung, 洪馨蓮
Other Authors: Wen-Ling Tsai
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/b47bgr