The Effects of Service Failure and Service Recovery on Customer Behavioral Reaction in Medical Institutions: The Relationship Marketing as Moderator
碩士 === 長榮大學 === 醫務管理學系碩士班 === 104 === In recent years, patient more focus on service and quality of care, because the customer of consciousness is rise and the reputation of internet about medical market information is become transparent. However, there have highly intangibility and variability in t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nb2839 |