The effect of green marketing on customer behavior intention in the hot spring hotel sector：the mediating roles of green innovation, green image, and green perceived value, and the moderating role of destination trust
碩士 === 致理科技大學 === 企業管理系服務業經營管理碩士班(含碩士在職專班) === 104 === This study focused on the impact of green marketing on consumers’ green behavior in the hot spring hotels sector. The roles of green innovation, green image and green perceived values were discussed. Furthermore, the influence of destination tru...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4h3vfe |