A Study on Consumer Purchasing Intention of Social Enterprise Products
碩士 === 中華大學 === 企業管理學系 === 104 === In 1970s, social enterprise has developed in western countries. In recent years, Taiwan’s consumers assist disadvantaged groups and to address important social issues are gradually gaining awareness, due to improved economy and education. Therefore, social enterpri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14310097326368195937 |