A Study of Affecting Factors of Using Mobile Coupon App
碩士 === 中華大學 === 企業管理學系 === 104 === This study presents a conceptual model of how functionality value, convenience, interaction, brand image and perceived enjoyment affect perceived ease of use, perceived usefulness, attitude toward use and behavior intention. The PLS was used to estimate a conceptua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y9ffxn |