The Evaluation Model of Experiential Marketing for Food Group-Buying

碩士 === 中華大學 === 科技管理學系 === 104 === Due to the popularity of using wireless internet, customers have become easier to make a purchase with people with similar taste through internet and apps. The sensation has been accelerating by 2008 global financial crisis. Owing to the global financial crisis, th...

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Bibliographic Details
Main Authors: Tzumin- Lee, 李慈民
Other Authors: Shiaw-Wen Tien
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/95543337367244915407