Comparison between Taiwanese and Honduran customers concerning their behavior, level of satisfaction and level of loyalty in regards to McDonald’s restaurants
碩士 === 長庚大學 === 商管專業學院 === 104 === The purpose of this study is to determine the principal differences between Honduran and Taiwanese customers’ behavior, satisfaction and loyalty when dining at McDonald´s. Honduras and Taiwan are countries that have major contrasts in many aspects such as religion,...
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| Format: | Others |
| Language: | en_US |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2nvbed |