The Application of Means-End Chain Approach on the Study of Cultural and Creative Products Consumers
碩士 === 國立中正大學 === 企業管理系研究所 === 104 === The qualitative method of laddering was used for the means-end chain approach in this study to anylize the cognitive linkages of the consumers among the attributes of cultural and creative products, the consequences derived from these attributes, and the subseq...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61308806140700656939 |