The Role of ‘Face’: Consumer Psychological and Behavioral Reaction of Service Failure
博士 === 元智大學 === 管理學院博士班 === 103 === In the past, the researches of service failure were almost based on the view of western consumers. The researches which were based on the view of Chinese consumers were few-especially the issue of face which is important to collectivism culture. The consumers of c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/05155194697228874621 |