Using Analytic Network Process for Evaluating Service Quality of Bank Clerk - A Case of E Bank

碩士 === 元智大學 === 資訊管理學系 === 103 === Service quality is a key factor in gaining competitive advantage in the modern service industry. High quality services can induce customers’ continuous buying intentions, resulting in higher revenue. What exactly do customers want? What do they care about? And wh...

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Bibliographic Details
Main Authors: Wen-Fu Lo, 羅文富
Other Authors: Chin-Tzong Pang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/y8963h