The Effect of Brand Community Participation on Brand Equity-A Study of Cosmetic Community
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 103 === With the growing popularity and development of the internet utilization, consumer can get the information and shop at anyplace and anytime. Under this trend, traditional bricks-and-mortar retailers are forced to cope with this trend and do some changes on...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/59s84j |