The Study on Social Marketing Strategy of the Development of Professional Baseball in Taiwan

碩士 === 元智大學 === 社會暨政策科學學系 === 103 === Abstract This study mainly analyzed the social marketing strategies of professional baseball teams in Taiwan and picked up from the literature of the development of Taiwan's baseball history to understand the origin and development of baseball in Taiwan. An...

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Bibliographic Details
Main Authors: Jui-Yuan Chan, 詹瑞源
Other Authors: Chang-Tai Chiou
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/14367244737717171610