Discussion for Marketing Strategy of High-Priced Medicine- Take Liraglutide, a Anti-glycemic Drug for Example
碩士 === 元智大學 === 管理碩士在職專班 === 103 === Medicine which is different from general commercial products is restricted and protected by government regulations. The direction of National Health Insurance Administration’s policy is the most important factor that affects the development of domestic drug marke...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/9bagh7 |