Combining elaboration likelihood model and attribution theory to explore customer endorsement behavior in the virtual community- based on the case of smartphones
碩士 === 國立雲林科技大學 === 資訊管理系 === 103 === With the technological development quickly，smartphones continue out with the old in with the new and virtual community of internet development quickly，customer endorsement of smart phones continue to increase，customers buy smartphones will be affected by differe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bu2sgd |