The Effects of Customer Brand Engagement on Relationship Quality and Customer Loyalty – Based on the case of Notebook computer Virtual Communities
碩士 === 國立雲林科技大學 === 資訊管理系 === 103 === Due to social networking becoming popular, the social networking huge user is can't be ignored that marketing tool, but how to operating social network? And that really can get benefit to company? Brand is a highly competitive market, this study show that t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p5xg64 |