Consumer Behaviors of Taiwan Beer Market：The Market Segmentation Analyses Based on Retail Channel and Influence Factors
碩士 === 國立雲林科技大學 === 企業管理系 === 104 === In recent years, since the influence of external factors such as the decree of crackdown on drunk-driving, that sales of beer dropped down which in Alcoholic Drinks market of on-trade channel like seafood restaurant and carery. The drinking occasion and purchasi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y54sfg |