The effects of advertising appeal type and message frame on green product consumption
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === Green product become popular now, but the sales of green products are not as expected .This study want to find out the cognitive discrepancy between enterprise and consumers. To figure out how to increase consumer purchase intention toward green products and inc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12109438842253213871 |