To Let You Feel If You Don’t Buy, You Would Be Regret：The Effect of Ways of Internet Promotion, Time Pressure Levels and Directions of Counterfactual Thinking on Regret
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === The present study used an experimental method. Experiment 1 was performed to investigate the effect of ways of internet promotion (quantity promotion/mixed promotion) and time pressure levels (high/low) on regret of inaction. Experiment 2 was performed t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7937tu |