A Study on Purchasing Behaviors of Private Brand in Hypermarket - The Case of RT-Mart
碩士 === 育達科技大學 === 行銷與流通管理所 === 103 === A case study of RT-Mart, one of the largest retailers in Taiwan, was conducted based on the method of quantitative questionnaires to explore the significant effect of private brand and how it impacts consumers' purchasing behaviors and motives. The results...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vzvhhu |