Explore the Higher Education Brand Image through Brand Concept Map
碩士 === 育達科技大學 === 企業管理所 === 103 === Branding is an important strategic concept both for recruiting and retaining students, especially in the Higher Education industry. This research integrates the theoretical foundation of brand association and associative network memory mode of cognition psychology...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91717224320924251871 |