An Application of the UTAUT Model to Explore the Using of LINE Stickers

碩士 === 吳鳳科技大學 === 應用數位媒體研究所 === 103 === LINE is currently a very popular instant messaging app for Smartphones and PCs, which allows users to communicate with each other over the internet via audio communications and text messages. LINE stickers have created a huge business opportunity as their rich...

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Bibliographic Details
Main Authors: Shang-Ru Lin, 林尚儒
Other Authors: Wan-Fu Hong
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/64630556469127777841