The Effects of Perceived Value and Purchase Intention on Customer Loyalty - A Restaurant Case Study
碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 103 === Social changes and the requirements of the people to enhance the quality of life, as well as consumers of food hygiene and quality of service requirements, competitive restaurant industry in Taiwan has become increasingly fierce. This study investigated the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tyxzje |