The Research of Consumer Purchase Intention Toward The Fire Insurance
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 103 === 445 consumers, residing in Taipei, aged 20 and over, each having full legal capability, took part in the research as the object of study. This study attempted to identify consumers’ purchase intention on fire insurance policies, in particular consumers’ pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19931123190825455008 |