Study on the Effect of Customer Personal Trait, Purchase Motives, and Loyalty intention- for Lottery

碩士 === 稻江科技暨管理學院 === 休閒遊憩與旅運管理學系碩士班 === 103 === The research is to explore the customer different consumption behaviors, personal characteristics, purchasing motivations to predict intention loyalty in Yunlin County. With questionnaires, explore the relationship between different personal characteri...

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Bibliographic Details
Main Authors: CHANG WEN CHUN, 張維純
Other Authors: Wu pojui
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/59989359009944636825