文化暈染與消費行為的探索性研究-以品牌故事為研究基礎
碩士 === 德明財經科技大學 === 資訊管理系 === 103 === This research collects background information by Qualitative method of Exploratory Research. Base on the concept of Innovation Diffusion Theory,“CONTAMINATION”is being used as a VERB here to define and state the value of cultural contamination. In addition, by t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/13027215600241014326 |