A Study on the Influential Factors of Customer Loyalty in Insurance Companies

碩士 === 德明財經科技大學 === 行銷管理系 === 103 === With the relaxation of the economic regulations in Taiwan andthe entry to WTO, increasing number of foreign companies have been allowed to enter Taiwan’s market. The globalization and liberalization of the domestic insurance industry has resulted in fierce c...

Full description

Bibliographic Details
Main Authors: Kuo,Li-Lin, 郭莉琳
Other Authors: Wu,Wen-Ping
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/95071765542066429501