The impact of brand cognition and brand differentiation on purchase intention -mediated by corporate social responsibility and cognitive style
碩士 === 德明財經科技大學 === 行銷管理系 === 103 === This research main through three kinds of brand case for an object, using cognitive style and corporate social responsibility as interference variable, discussion it’s brand cognition for purchased intentions of effects why. Method using electronic questionnaire...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5a8zqr |