The Future Images of the Sport-themed Restaurant—A Study on the Perspective of Consumer Purchase Intention
碩士 === 淡江大學 === 未來學研究所碩士班 === 103 === In recent years as the various sports are popular in Taiwan, these sports led to the gradual rise of the domestic sports industry. Sport-themed restaurant is quite unique in the sports serviced industry, now the marketing tactics of restaurant industry is more a...
Main Authors: | Chi-Han Yang, 楊奇翰 |
---|---|
Other Authors: | 陳瑞貴 |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/q7nx8n |
Similar Items
-
A Study of consuming experience in sports theme restaurants
by: Ying-Ju Chen, et al. -
Identifying Key Factors that Influence Consumers’ Purchase Intentions toward Green Restaurant
by: Yi-Chi Yang, et al.
Published: (2007) -
Consumer’s Attitude Toward Organic Restaurant and Their Purchase Intention
by: Chin-Fang Lee, et al.
Published: (2001) -
The Operation of Exotic Restaurants to Consumers' Perception and Purchase Intentions
by: Ta-Chun Lo, et al.
Published: (2005) -
The Impact of Facebook Advertisement Factors on Consumers’ Purchasing Intention for the Restaurant in Hanoi
by: Willy Nguyen Chi Dung, et al.
Published: (2019)